
Phil is a Co-Founder of CADi Limited, where he is pioneering his new approach to decision intelligence, based on causal inference and confidence measurement - an alternative to the predictively biased approaches that have caused disproportionate harm to the most vulnerable in society.
He brings more than 20 years’ experience leading transformation across financial services, insurance and customer operations, including senior roles at NatWest Group, Barclaycard, Travelport, Computershare and Endsleigh.
His work on Consumer Duty, vulnerable customers and Ai-enabled operations exposed a persistent gap: predictive systems could estimate what might happen, but could not explain what a decision caused or prove that it was justified.
At CADi, Phil applies causal inference to verifiable decision intelligence, helping regulated organisations improve outcomes, strengthen trust and show why a decision was appropriate when it was made.
Phil also looks after university and partner relations while CADibrings its Sales Director on board.

